Install a new VM from ISO as normal

Configure as per normal I joined domain, name etc. Install latest patches.

Boot VM and run c:\windows\system32\sysprep\sysprep.exe

Select OOBE and tick generalize box, Choose the shutdown option.

In vSphere right click VM and choose clone...

Use the customisation wizard to set settings for the new VM.

Boot the new VM...

VMWare Image customization is in Progress.